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About Us!

Sunrise Appliance Presents: The Appliance Concierge

Hi, we are Sunrise Appliance!

This is our story...

Sunrise Appliance is a family-owned business located in Hickory, North Carolina. We have been serving the area for over 68 years and have built a reputation for providing high-quality appliances at competitive prices.

When it comes to appliances, Sunrise Appliance has everything you need. We offer a wide range of products, including refrigerators, dishwashers, ovens, microwaves, washing machines, and dryers. Whether you are looking for a top-of-the-line model or something more budget-friendly, Sunrise Appliance has you covered.

One thing that sets Sunrise Appliance apart from other appliance stores is our exceptional customer service. Our staff is knowledgeable, friendly, and always willing to go the extra mile to help you find the right appliance for your needs. We take the time to listen to your requirements, answer any questions you may have, and provide you with personalized recommendations.

Sunrise Appliance also offers delivery and installation services, so you can have your new appliance up and running in no time. We work with a team of experienced professionals who will ensure that your appliance is installed correctly and functions properly.

In addition to our excellent customer service, Sunrise Appliance also provides competitive pricing on our products. We understand that purchasing a new appliance can be a significant investment, and we strive to make it as affordable as possible. We regularly offer sales and promotions, and our prices are already lower than many of our competitors.

Another great thing about Sunrise Appliance is our commitment to sustainability. We offer a range of energy-efficient appliances that can help you save money on your utility bills while reducing your environmental impact. We also recycle old appliances, so you can rest assured that your old appliance will be disposed of responsibly.

Overall, Sunrise Appliance is a top choice for anyone in the Hickory area looking for high-quality appliances, exceptional customer service, and competitive prices. With a wide range of products to choose from, knowledgeable staff, and delivery and installation services, we make the process of purchasing a new appliance a breeze.

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Modern Kitchen


Attention, universe! We've just hit the jackpot in our quest for the ultimate sales Jedi!

Meet Oz, the chosen one who will conquer your shopping desires and bring balance to your wallets.

Oz is not just your ordinary sales associate. He's a husband, a father, and the master of two adorable Padawans and two furry Hobbits.

When he's not wielding his lightsaber of persuasive sales techniques, you can find him debating whether the Millennium Falcon could outrun Gandalf's white steed.

With the Force strong within him, Oz will guide you through the treacherous aisles of discounts, using his Jedi mind tricks to reveal hidden bargains and secret sales. Just remember to bring your sense of adventure and maybe a hobbit-sized shopping cart.

And fear not, fellow shoppers, for Oz is not just a master of the mythical realms. He's a master of customer service, ready to go to battle with any retail challenge you throw his way. He'll make your shopping experience smoother than Frodo's journey to Mount Doom.

So, come join us on this epic adventure of savings, where the Force is strong, the discounts are mighty, and the shopping carts are as precious as the One Ring itself.


Attention, appliance enthusiasts!

Get ready to meet Madison, the magical multitasker who can sell you a fridge, and pirouette with grace, and navigate the high seas all at once!

As a first-time mom-to-be, Madison is about to embark on the greatest balancing act of all—raising a tiny human while selling you the appliance of your dreams. Trust her, she knows a thing or two about handling both delicate newborns and delicate dishwashers!

Did we mention she's a dog lover? When Madison's not helping you choose the perfect appliance, she's chasing after her furry companions. Her furry friends will be there, helping sniff out the best appliances just for you.

When she's not helping you find the perfect fridge, Madison and her husband love hitting the waves on their boat. Rumor has it, she's the captain and knows how to navigate through appliance isles like a pro!

But wait, there's more! Madison is not just a sales superstar; she's also a ballet dancer and teacher. So, if you see her pirouetting in the kitchen section, don't be alarmed. She's just demonstrating the grace and precision needed to use our state-of-the-art appliances!

Ready to have a blast shopping for appliances? Come visit Madison, the multitasking marvel! Just remember, she might convince you that your oven needs some dance lessons too.



Calling all hunters of great deals and fishermen of savings! Meet 𝗖𝗵𝘂𝗰𝗸, our legendary sales associate who brings a whole new meaning to the term "grand slam"!

Chuck isn't just a master of sales, he's a grandmaster of grandparenting! When he's not reeling in amazing discounts, he's reeling in the hearts of his grandkids with stories of the good ol' days and tips on how to catch the biggest fish in the retail sea.

But don't let his gentle grandpa demeanor fool you. When it comes to the Dallas Cowboys, Chuck transforms into a retail linebacker, ready to tackle any shopping challenge thrown his way. He knows how to score touchdowns in savings like no other, ensuring your wallet never feels like a fumble.

When he's not dominating the sales game, you can find Chuck camping and roasting marshmallows in the great outdoors. With his trusty fishing rod and hunting gear, he's like the Bear Grylls of retail, surviving any retail expedition and helping you catch the best deals in the wild.

So, whether you're looking for a touchdown in savings or hoping to hook a great deal, Chuck is your MVP. Come visit our store and experience the winning combination of discounts, sporting spirit, and grandparenting wisdom.
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